If the trend continues, this could have noticeable consequences on the market share of Autodesk’s 3D/CG software. What is not measured in the report is the notable boost Autodesk’s move to a rental model has given to competing CG software, and the accelerated growth of their user base (as is the case with Blender and Houdini, among others), which can be readily perceived through artists’ comments that have been long time users of Autodesk software, as well as through the related amount of content, videos, tutorials, films and VFX productions surfacing in the past year. According to Studio Daily, Autodesk’s CEO has mentioned that the company plans to converge the two models, seeking ways to persuade customers with maintenance plans to transition to the new model. The report states an increase of 168,000 of what the company calls “subscriptions” from the second quarter to 861,000, and a decrease of 34,000 of “maintenance subscriptions” (from older users of the software). Autodesk has reported the financial results for the third quarter of fiscal year 2017, disclosing numbers of its transition to a rental-only model.
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